Unlocking Profitability & Innovation in Financial Services
Value of Insights (VOI) is the first global consultancy
exclusively specialized in pricing strategies for the
financial sector, including banking, insurance, payments,
and fintechs. We empower institutions worldwide to
enhance profitability and achieve sustainable
competitive advantage.

The Value of Insights: Revolutionizing Pricing for the Future
Transform pricing into a strategic advantage with tailored strategies to unlock profitability and drive innovation across banking, insurance, payments, and beyond.
Collaboration
Setting the standard of excellence through partnerships that drive transformative solutions.
Profitable Growth
Building growth strategies that deliver long-term, measurable results.
Empowerment
We equip teams to lead independently, ensuring continuous success.
The First Global Pricing Consultancy for Financial Services
As CEO of Value of Insights (VOI), Daniela Leon Cornejo leads the company with a sharp focus on driving measurable growth through optimized pricing strategies. With a proven track record in pricing and revenue management across multiple industries with a special focus in the financial sector, Daniela has shaped VOI to deliver practical, data-driven solutions that drive profitability for clients across industries.
VOI’s approach is clear: deliver results in the short and long term through tailored pricing strategies that help businesses stay competitive and achieve sustainable growth.
Daniela’s leadership ensures that VOI remains at the forefront of pricing innovation, offering actionable insights and expert guidance for companies navigating complex market dynamics.

Daniela Leon
CEO & Founder, Value of Insights (VOi)
website
Accelerating Growth with Strategic Pricing Excellence
At VOI, we are reshaping the future of financial services by unlocking the transformative power of pricing. Our exclusive focus on the financial sector enables us to address its unique challenges.
Financial Pricing Excellence
Developing strategies to maximize profitability across loans, deposits, cards, and other financial products.
Pricing Analytics
Advanced pricing models and strategies to optimize profitability and manage financial risk.
Market Insights
Providing actionable analytics to refine pricing decisions based on customer behavior and market trends.
Workshops & Training
Empower your team with the knowledge and tools to develop and execute a high-impact pricing strategy.
Expert Strategies for Growth and Profitability
Transforming financial services with sophisticated pricing strategies, leveraging advanced data analytics, dynamic market insights, and seamless collaboration to drive sustainable, high-impact growth.
Continous Optimization
Adapt strategies in real-time to ensure sustained profitability.
Agile Execution
Deliver quick wins with scalable solutions for long-term impact.
Strategic Alignment
Align pricing strategies with business goals to drive growth.

Agile Execution
Deliver quick wins with scalable solutions for long-term impact.
Strategic Alignment
Align pricing strategies with business goals to drive growth.
Precision Analytics
Use advanced models to optimize revenue and competitiveness.
Pricing Transformation for Financial Excellence
STRATEGY & AMBITION
- Lending
- Deposits
- Fee-business
- Digital
- Physical channels
Align pricing strategies with financial goals to drive growth, profitability, and market leadership.
PRICING PROCESS
- Price Recommendation
- Pricing Models
- Willingness to Pay (WTP)
- Product Lifetime Value (PLV)
- Customer Lifetime Value (CLV)
- Price Realization
- Iterative Monitoring
Optimize pricing decisions, execution, and performance monitoring for sustained profitability.
DATA & TECHNOLOGY
- Analytics environment
- Pricing engine
- Customer front-end
- Sales front-end
- Campaign management
- Reporting
Use advanced analytics and integrated tools to power pricing strategies and sales channels.
GOVERNANCE & ORGANIZATIONAL SETUP
Implement strong governance and aligned processes to ensure accountability and sustainable financial success.
Implement strong governance and aligned processes to ensure accountability and sustainable financial success.
With Unmatched Expertise in Pricing, We Deliver Strategies That Drive Sustainable Growth, Optimize Revenue, and Enhance Competitive Advantage.

Banking
Optimizing pricing for greater profitability and customer growth.

Insurance
Transforming insurance pricing for sustainable growth.

Payments
Enhancing transaction efficiency and fee optimization.

Fintechs
Fueling growth with innovative pricing strategies.
Join Us: We’re Seeking Exceptional Talent
At VOI, we seek unicorns—exceptional professionals with the perfect blend of analytical precision and commercial insight. You know that data drives decisions, but you understand it’s the story behind the numbers that creates lasting impact.
You are driven by a growth mindset, constantly challenging the status quo and looking for opportunities to innovate. You communicate clearly and effectively, and most importantly, you are committed to your personal and professional development.
If you’re ready to thrive in a dynamic, high-performance environment and help redefine pricing and revenue management, we want to hear from you.
#All In or Nothing At All
Setting the Standard for Pricing Innovation in Financial Services
Under Daniela’s leadership, VOI is driving innovation in pricing and revenue management, backed by her track record of excellence, as reflected in the following awards she has personally received:
FICO Vanguard Award (2023)
Recognized for transforming pricing strategies in financial services through data-driven insights.
Fintech Americas Disrupt Award (2024)
Honoring disruptive solutions that fuel growth in the financial sector.
Insight Contributor, Fintech Americas in AI & ML
Acknowledged for leadership in applying AI and Machine Learning to drive financial sector innovation.
These accolades reflect Daniela’s and VOI’s commitment to excellence, innovation, and delivering transformative impact across industries.