Unlocking Profitability & Innovation in Financial Services

Value of Insights (VOI) is the first global consultancy
exclusively specialized in pricing strategies for the
financial sector, including banking, insurance, payments,
and fintechs. We empower institutions worldwide to
enhance profitability and achieve sustainable
competitive advantage.

The Value of Insights: Revolutionizing Pricing for the Future

Transform pricing into a strategic advantage with tailored strategies to unlock profitability and drive innovation across banking, insurance, payments, and beyond.

Collaboration

Setting the standard of excellence through partnerships that drive transformative solutions.

Profitable Growth

Building growth strategies that deliver long-term, measurable results.

Empowerment

We equip teams to lead independently, ensuring continuous success.

The First Global Pricing Consultancy for Financial Services

As CEO of Value of Insights (VOI), Daniela Leon Cornejo leads the company with a sharp focus on driving measurable growth through optimized pricing strategies. With a proven track record in pricing and revenue management across multiple industries with a special focus in the financial sector, Daniela has shaped VOI to deliver practical, data-driven solutions that drive profitability for clients across industries.

VOI’s approach is clear: deliver results in the short and long term through tailored pricing strategies that help businesses stay competitive and achieve sustainable growth.

Daniela’s leadership ensures that VOI remains at the forefront of pricing innovation, offering actionable insights and expert guidance for companies navigating complex market dynamics.

Daniela Leon

CEO & Founder, Value of Insights (VOi)

Accelerating Growth with Strategic Pricing Excellence

At VOI, we are reshaping the future of financial services by unlocking the transformative power of pricing. Our exclusive focus on the financial sector enables us to address its unique challenges.

Financial Pricing Excellence

Developing strategies to maximize profitability across loans, deposits, cards, and other financial products.

Pricing Analytics

Advanced pricing models and strategies to optimize profitability and manage financial risk.

Market Insights

Providing actionable analytics to refine pricing decisions based on customer behavior and market trends.

Workshops & Training

Empower your team with the knowledge and tools to develop and execute a high-impact pricing strategy.

Expert Strategies for Growth and Profitability

Transforming financial services with sophisticated pricing strategies, leveraging advanced data analytics, dynamic market insights, and seamless collaboration to drive sustainable, high-impact growth.

Continous Optimization

Adapt strategies in real-time to ensure sustained profitability.

Agile Execution

Deliver quick wins with scalable solutions for long-term impact.

Strategic Alignment

Align pricing strategies with business goals to drive growth.

Agile Execution

Deliver quick wins with scalable solutions for long-term impact.

Strategic Alignment

Align pricing strategies with business goals to drive growth.

Precision Analytics

Use advanced models to optimize revenue and competitiveness.

Pricing Transformation for Financial Excellence

STRATEGY & AMBITION

  • Lending
  • Deposits
  • Fee-business
  • Digital
  • Physical channels

PRICING PROCESS

  • Price Recommendation 
  • Pricing Models
  • Willingness to Pay (WTP)
  • Product Lifetime Value (PLV)
  • Customer Lifetime Value (CLV)
  • Price Realization
  • Iterative Monitoring

DATA & TECHNOLOGY

  • Analytics environment
  • Pricing engine
  • Customer front-end
  • Sales front-end
  • Campaign management
  • Reporting

GOVERNANCE & ORGANIZATIONAL SETUP

Implement strong governance and aligned processes to ensure accountability and sustainable financial success.

With Unmatched Expertise in Pricing, We Deliver Strategies That Drive Sustainable Growth, Optimize Revenue, and Enhance Competitive Advantage.

Banking

Optimizing pricing for greater profitability and customer growth.

Insurance

Transforming insurance pricing for sustainable growth.

Payments

Enhancing transaction efficiency and fee optimization.

Fintechs

Fueling growth with innovative pricing strategies.

Join Us: We’re Seeking Exceptional Talent

At VOI, we seek unicorns—exceptional professionals with the perfect blend of analytical precision and commercial insight. You know that data drives decisions, but you understand it’s the story behind the numbers that creates lasting impact.

You are driven by a growth mindset, constantly challenging the status quo and looking for opportunities to innovate. You communicate clearly and effectively, and most importantly, you are committed to your personal and professional development.

If you’re ready to thrive in a dynamic, high-performance environment and help redefine pricing and revenue management, we want to hear from you.

#All In or Nothing At All

Setting the Standard for Pricing Innovation in Financial Services

Under Daniela’s leadership, VOI is driving innovation in pricing and revenue management, backed by her track record of excellence, as reflected in the following awards she has personally received:

These accolades reflect Daniela’s and VOI’s commitment to excellence, innovation, and delivering transformative impact across industries.

Ready to Transform Your Pricing & Revenue Growth Strategy?

We’re here to help you unlock your business’s full potential. 

Contact us today to schedule a consultation and learn how we can guide your pricing transformation.

66 West Flagler Street suite 900, Miami, FL 33130, EE. UU.

17862978526
contact@valueofinsights.com

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We maximize profitability through expert pricing and commercial strategies driven by insights

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